Genesee General Announces Rebrand: Will Operate as Jencap Insurance Services Inc.

Atlanta, GA (June 1, 2021) – Stringer Ware and Company Inc. DBA Genesee General, managing general agency, program administrator and wholesale insurance broker, is pleased to announce a new name and brand identity. Effective immediately, Genesee General will operate as “Jencap Insurance Services Inc.,” a newly formed division of parent company, Jencap Group, LLC (Jencap).

“We are thrilled that Genesee is rebranding to the Jencap name. Our teams are excited about the power of our collective partnership and the benefits associated with Jencap’s strength and market leverage. Our agency partners will also have full access to Jencap’s impressive suite of services. This includes unparalleled market access, exclusive programs, and underwriting mastery,” said Roger Ware, Jr., President and CEO of Genesee General.

“My vision for Jencap is to bring together strong, independent wholesale entities as we move forward in the marketplace as one entity.  With 30 years of proven success and focused expertise, the 2018 addition of Genesee General to Jencap was a major step in this direction,” noted John Jennings, CEO of Jencap. “Bringing Genesee General under the Jencap name is one of the many strategic rebrands that will position Jencap for exponential marketplace growth.”

About Genesee General

Founded in 1982, Genesee General is a premier wholesaler and managing general agency delivering exceptional commercial and E&S products, service, and market resources. Its specialty programs and premium financing company are well positioned to service the unique needs of its agents. Headquartered in Alpharetta, Georgia, the company also has offices in Broomfield, Colorado and Charlotte, North Carolina. 

About Jencap Group, LLC

Jencap is one of the largest wholesalers in the U.S. with notable industry-leading expertise in wholesale brokerage, binding authority, and program management. Its specialized divisions and affiliate organizations provide niche underwriting prowess, broad market access, and nationwide influence. Headquartered in New York, Jencap leverages its collective power to exceed the expectations of more than 15,000 independent agency partners. For more, visit

Media Contact:
Melissa Watkins
PR Counsel
Liger Partners


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